Digital Strategy | Young Lions Australia 2026
Many Australians vote out of habit rather than active consideration.
To help Build a Ballot become a more visible and culturally relevant behaviour, we developed the idea of Ballot-chelor Week, turning vote planning into a social ritual.
Many Australians approach state elections with little active consideration, often defaulting to habits, familiarity or family influence.
For Build a Ballot, the challenge was creating cultural permission for younger voters to engage with vote planning before election day.
While political content is often avoided, our team recognised that being informed, self-aware and values-driven is socially desirable. This insight led Alex and I to explore how vote planning could become a visible social signal rather than a private task.
Partnering with Tinder, the idea made policy alignment swipeable. Users explored issues through a familiar interaction, unlocked a Certified Ballot-chelor profile badge, and shared their results with friends.
Designed as a recurring pre-election ritual inspired by the cultural anticipation of shows like The Bachelor, the idea transformed vote planning from a private task into a social behaviour people could recognise, discuss and participate in every election cycle.